(“When Drew Fathomed Fathom”)
Fathom Creative was launched from an idealistic dream of our founder and president, Drew Mitchell, when he left his comfortable position as Creative Director for one of DC’s top PR agencies in 1994 to build something positive and fresh. Although Fathom’s initial value proposition was primarily based on his deep expertise in branding and graphic design, it was Drew’s dedication to building a fiercely talented team comprised of super nice people that put his business over the top.
We have since grown in both size and service offerings to better support our clients’ wide array of needs. Over the past two decades, we’ve learned new styles, tactics, digital technology, and tools that help us push our creativity—and your brand—past all limits.
One thing that hasn’t changed? Our big-hearted teammates who would instantly give you their custom screen printed shirt off their backs if you needed it.
Fathom comes from an ancient word, fæþm, which means “outstretched arms.” In present-day English, it’s both a measurement of depth as well as a euphemism for understanding. Our tagline, “think deeper” combines these in a manner that reflects both our brand philosophy and process of working inside-out to ensure a brand’s core is what drives surface visuals.
THE FATHOM BRAND
The previous incarnation of Fathom’s brand was two-dimensional. “Depth” simply meant going down the Y axis.
Since then, our philosophy (and logo mark) has evolved, reflecting a more comprehensive approach to your brand: how you talk, how you act, and how you look. These three dimensions inspired our team to design Fathom’s new 3D logo with subtle nods to structure and transparency.
Located along 14th Street near Logan Circle in the heart of Washington, DC, our 150-year old building was a dilapidated brake shop when we bought and renovated this beautiful old girl from top to bottom.
Our favorite, physical design project to date is now home to Fathom Creative’s studio, Fathom Gallery, Fathom Suite (for clients and special guests), and Slipstream Craft Coffee + Cocktails. Come in for a drink and say hi!