Fathom began as a simple, optimistic dream of our fearless leader, Drew Mitchell, who traded his position as Creative Director at one of DC’s top PR firms to hang his own shingle back in 1994. Fathom’s initial value proposition was primarily based on Drew’s expertise in branding, print design and business development support (presentations and proposals).
We have since grown in both size and service offerings to better support our clients wide array of needs. We love learning new styles, tactics and tools that help us push our creativity and your brand past all limits.
Fathom comes from a Greek word meaning outstretched arms. In English, it’s both a measurement of depth as well as a euphemism for understanding. Our tagline, Think Deeper, combines these in a manner that reflects our brand philosophy and process of working inside-out by always ensuring core that brand attributes drive any surface visuals.
THE FATHOM BRAND
The previous incarnation of Fathom’s brand portrayed this depth as two-dimensional. “Deep” meant going down. The new Fathom philosophy integrates all three dimensions of a brand how you talk, how you look, and how you act.
So now our tagline, “Think deeper”, doesn’t just mean deep as in up or down, but inside and outside as well. That’s why we chose the 3D “F” as our mark. It represents structure and transparency the hallmarks of Fathom Creative.
Located in the Heart of Washington, DC, we’re just steps from the White House over on 14th Street near Logan Circle.
Our 3-story building is home to the studio, Fathom Gallery, Fathom Suite, and Slipstream Coffee + Cocktails. Originally a brake shop from the 1960s, we’ve renovated the building from top to bottom.