Thanks in part to their new Dreamliners, NAI could fly you from NY to London for close to half of what the large airlines offer. They are already considered one of the best, most cost-efficient options for flying within the EU. However, when they asked the U.S. Department of transportation to bring their services to our shores they were met with heavy opposition from the big, clunky, costly airlines.
Fathom helped NAI position and tout their multiple benefits, focusing on a triple message of job creation, tourism, and low fares.
We created the Open Our Skies campaign, complete with news aggregator website, advertorials, online advertising, petitions, and rallies, in order to provide media and interested parties with facts about the NAI opportunity and why it’s such an important decision.