Children’s Law Center came to us seeking a new look for their annual fundraising event, Helping Children Soar. CLC is non-profit organization working with DC children and families and a network of pro-bono attorneys that utilize law to solve children’s urgent problems today and improve the systems that will affect their lives tomorrow.
How do you create a visual identity that conveys the complex yet hopeful nature of an organization that is fighting for a brighter future for DCs under-represented children? Our answer was simple yet beautiful, kaleidoscopes.
Our team got to work creating dozens of intricate and engaging kaleidoscope motifs to splash across the event signage as well as additional takeaways such as a branded calendar, mini-annual report, and even a physical kaleidoscope! As each case CLC works on requires a unique perspective and approach, we applied that same thinking to the kaleidoscopes, each taking on a unique pattern and array of colors.
The Helping Children Soar event was a success generating an abundance of new sponsors and revenue to help the organization support many more families in the coming year.