When Inova asked Fathom Creative to create the narrative and visual creative for their Inaugural Fundraising Dinner, the event was only five weeks away and rapidly approaching. The dinner was their first significant event and served as the soft launch of a visibility campaign for their new state-of-the-art campus.
Given Inova’s urgency, we jumped into action to develop a powerful set of messaging and visual creative that featured an exciting collection of gradients representing the broad spectrum of care patients can expect to receive at Inova Schar. A thoughtful set of patterns representing patient-centered care, genetic health, and the intersection of science and compassion complement the vibrant palette.
The Inova Schar Inaugural Fundraising Dinner raised a recordbreaking $27 million in one night, advancing the future of personalized health and very best in personalized cancer care.