The World Bank tapped Fathom Creative to modernize its 2023 Forest Carbon Partnership Facility annual report. This vital update details the global coalition’s efforts to curb deforestation and reduce emissions. Fathom faced a challenge – transform dense text into an intuitive, screen-friendly digital experience.
In a growing digital age, reports are viewed primarily on-screen. Knowing this, we found ways to restructure the report in a way friendly to online readers. This meant increasing the margins on the page, structuring the layout with a universal header and footer, and thinking of interactive elements throughout the report to name a few.
Out went walls of copy. In came color, breathing room, and forest photography allowing readers to visually traverse regeneration sites. Location tags underscore the partnership’s planet-wide impact. Interactive graphics make statistics accessible while keeping readers engaged and scrolling.
The design earned praise for balancing hard data with visual flair. Vibrant maps and photos bring essential information alive, championing the coalition’s goal: forests sustained for climate protection and livelihoods worldwide. Fathom captured that ambitious spirit, earning the World Bank’s applause: “Your flexibility and timely deliverables at every stage helped tremendously in getting our long report process to the finish line. We couldn’t ask for better quality design services, delivered on time, every time.”